Claromentis Design

Copywriting

Copywriting

Call-To-Action

In order to provide additional information in a user-friendly way - it is recommended to add a few informative words near a call to action button, rather than packing more words into the button itself. This text can help provide important details and explain what happens after a user clicks the button.1

These words should not be written in the same imperative style as the call to action.

References

  1. Advanced techniques for writing good interfaces;